An innovative first for the insurance industry

client Centriq Insurance

Centriq’s strap line “Insurance Innovation” speaks of the innovative nature of the company and we
felt the latest campaign should reflect this philosophy. By researching technologies and using the
QR code, we managed to break the boundries of traditional media, turning a print advert into a
radio advert.

It's not really radio. It's a new way to talk to their clients and colleagues. It's an opportunity to
remind others that they are at the forefront of new and evolving trends.

With a simple scan of the QR code with a smart phone, the viewer is directed to a radio advert

Scan the QR code above with your smart phone to get the full effect, or click on the play button
below to hear the radio advert