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1. DISCOVER
No matter what the project scope or size, we begin with an
intensive homework phase, extracting information from the
client and conducting our own research. We immerse ourselves
in the client’s brand to learn all we can about who they
are, what they want to be, and what they wish the project to
achieve.
2. STRATEGIZE
Next, we analyze key information to clarify business and
design objectives and develop a sound strategy that will
serve as the foundation for a strong, yet imaginative
solution.
3. EXPLORE
This is when we crank up the think tank. Both individually
and collaboratively, we explore a vast array of visual
concepts, with no preconceptions about style or design.
During group brainstorming sessions, each team member is
challenged to share as many ideas as possible. With Think,
Listen, Feel, Ruminate as our creed, we repeat the process
until we’ve developed an assortment of viable approaches.
4. EXPRESS
Here’s where our discovery, strategizing, and exploration
come to life. We put everything together and create a design
solution for our client, arranging imagery and graphic
elements; determining the most effective color and type; and
incorporating appropriate copy to effectively convey the
message. From here, we refine our ideas based on client
feedback to create a powerful strategic design. |