Client

Matt Repton

Disciplines:

Logo Design
Menu Design
Web Design

MATT (THE CHARLIE'S OWNER) CAME TO US TO RE-LAUNCH THE CHARLIE'S BRAND. ORIGINALY CHARLIE'S CONSITED OF TWO AWESOME ARTISAN PIZZA AND PASTA RESTAURANTS, AND , OF COURSE FOR THIS YOUNG ENTREPENEUR IT WASN'T ENOUGH! WE REBRANDED WITH THE LAUNCH OF THE FIRST CHARLIE'S BISTRO, AND THEN TRANSLATED THE NEW LOOK AND FEEL TO THE EXISTING CHARLIE'S RESTAURANTS.

Every now and then we have a client who might be a little more out the box than we ourselves are. Matt is definitely one of those. The Charlie's rebrand was an exceptionally fun project and what started as a simple "clean up" became a full 360 degree design over haul. Our inspiration was taken directly from the super awesome and quirky interiors that Mary Mangan Architects created (Go check them out - www.mmarchitects.co.za). The final result is an identity that we are completely in love with.