Client

Famous Brands

Disciplines:

Logo Design
Packaging Design
Menu Design
Character Illustration
Interior Graphics

WHEN FAMOUS BRANDS WAS ASKED TO TENDER FOR NETCARE'S HOSPITALS COFFEE SHOPS, WE WERE BRIEFED TO CREATE A BRAND THAT WOULD SET THEM APART. WITH PREVIOUS EXPERIENCE IN HOSPITAL COFFEE SHOP BRANDING, WE HAD THE KNOWLEDGE TO CREATE AN IDENTITY THAT WOULD LIVE SEAMLESSLY WITHIN THE WALLS OF THIS ENVIRONMENT (LET'S BE HONEST, THE ONLY HAPPY PEOPLE IN A HOSPITAL ARE THE ONE'S WHO HAVE HAD A BABY OR ELECTIVE PLASTIC SURGERY).

In order to create the vision of NetCafé we realised that we needed to design all elements, not just a logo. We got to work at designing sit down and take away menus, packaging, interior branding elements, menu promotions, kids characters, we even we as far as designing gift and maternity cards.

Famous Brands won the pitch and all of our hard work paid off. All of our pitch designs were implemented and have been rolled out to NetCare hospitals.